Not a great book and likely of little interest even to the those people I'd imagine the core potential audience to be: booklovers and McMurtry fans. For bibliophiles there isn't enough detail—there are barely any stories about his stores, just recited facts ("... we bought this store on this date, these books from X ..."). As for McMurtry fans, a couple of times he says that any of his actually interesting stories aren't here, they're in other books. Weird. Filler? Contract fulfillment? Who knows.I still want to go to his bookstore(s) in Archer City, TX (although I'm not sure when that's going to happen), but I certainly wouldn't recommend this to anyone.